Privacy Policy

Data Controller: Allum Limited, operating WineDelivery.co.uk.

Registered address / correspondence: SparklingDirect, 15 Semington Turnpike, Semington, Trowbridge, Wiltshire, BA14 6LB, United Kingdom.

Email: [email protected] · Tel: 01380 871686

We supply wine gifts across the UK. Sales are restricted to customers aged 18+ and deliveries may include age verification checks.

• Order & account data – name, contact details, billing/shipping addresses, gift messages, order contents, delivery preferences.
• Recipient data – name, delivery address and gift message details provided by you for delivery (ensure you have the recipient’s permission where required).
• Age-verification data – records needed to confirm the purchaser/recipient is 18+ where applicable.
• Payment data – processed by our payment provider (we do not store full card details).
• Communications – emails, forms, and customer service interactions.
• Technical/usage data – IP address, device/browser info, pages viewed, time on site, and similar analytics events.
• Cookies – small files placed on your device; see Cookies.

• Process and deliver your orders (including gift messages and preferred dates).
• Provide delivery updates and order tracking.
• Verify age where legally required.
• Provide customer support and manage your account.
• Improve our website, products and services (analytics and service diagnostics).
• Send permitted service messages and, if you’ve opted in, marketing communications (you can unsubscribe anytime).
• Prevent fraud and ensure site security.

We share only what’s necessary with trusted providers that help us run our business:

• Payment processing: PayPal (to take payments, including card payments via PayPal). See PayPal’s Privacy Statement at paypal.com/privacy.
• Delivery partners: our couriers and logistics providers (to deliver and provide tracking/updates).
• Analytics & tag management: Google Analytics 4 / Google Tag Manager (site performance and usage).
• Reviews: eKomi (to collect and display verified customer reviews/widgets).
• Security & performance: Cloudflare (content delivery and security features).
• Operational tools: platforms we use for email service, website functionality and error monitoring.

We may also disclose information to comply with law, enforce our terms, or protect our rights, users or the public.

We use cookies and similar technologies for:

• Essential – core site and basket functionality.
• Performance/Analytics – to understand site usage and improve the experience.
• Marketing – to measure the effectiveness of our advertising.

You can manage cookies in your browser. Blocking some cookies may affect site features. If a cookie banner is shown, your choices there will be respected.

• Contract – to take payment, fulfil and deliver your order.
• Legal obligation – tax/audit records; age-restricted product compliance.
• Legitimate interests – site security, fraud prevention, analytics, service improvement, and customer communications about similar products (you can opt out).
• Consent – non-essential cookies/marketing where required (you can withdraw consent at any time).

We keep personal data only as long as necessary for the purposes above, including to meet legal, accounting and reporting requirements. For example, basic order records are typically retained for statutory tax/audit periods. Marketing preferences are retained until you unsubscribe or ask us to delete them (where applicable).

Some providers (e.g., analytics or cloud services) may process data outside the UK/EEA. Where this occurs, we ensure appropriate safeguards are in place (for example, Standard Contractual Clauses or equivalent mechanisms).

• Access your personal data and obtain a copy.
• Rectify inaccurate or incomplete data.
• Erase data (where applicable) or restrict processing.
• Object to certain processing, including direct marketing.
• Data portability (to receive your data in a commonly used format).
• Withdraw consent where we rely on consent.

You can exercise your rights by contacting us (see below). You also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk.

Age restrictions: We sell age-restricted products. Do not submit orders if you are under 18. We may request proof of age and our couriers may verify the age of the recipient at delivery.

If you have questions about this policy or your data, contact:

• Company: Allum Limited
• Email: [email protected]
• Post: SparklingDirect, 15 Semington Turnpike, Semington, Trowbridge, Wiltshire, BA14 6LB, UK
• Tel: 01380 871686